Content marketing is about information.
In other words, it is a form of marketing which focuses on sharing valuable, relevant and consistent content to audiences as a way to ensure these audiences receive more than direct marketing pitches from the brands they follow. Content marketing typically comes in the form of blogs, newsletters, webinars, e-books, interesting social media graphics, and vlogs.
Almost two thirds of marketers – 60% – produce at least one new content asset every single day.
Content marketing works to improve customer loyalty, engagement, and action through continually offering their customers content that will help enrich their lives. It’s not about forcing a sales pitch at people, but helping them move towards the best course of action (that just may be buying from you).
On average, conversion rates are six times higher for companies and brands using content marketing than those that aren’t
The basic idea is that, the better experience you offer your customers, and the more you invest into these relationships, the more money those people will be willing to spend on your brand. This is especially the case when considering the value your brand offers on social media – people follow brands because they feel entertained and enriched by the content being produced.
While our social media marketing service includes the creation of visual content, our content marketing service further offers you quality written content creation for your blog, LinkedIn articles, and newsletter outlets. This saves you time, while also ensuring you provide your customers with the insightful and engaging content they want to buy into (and, even better, share with their networks). These items can then be published across your social media pages, on your website, and through email marketing streams, all of which we can coordinate for you!
According to Smart Insights and Clutch, the three most engaging types of content on social media are: written articles (27 percent), videos (26 percent), and images (24 percent)
Should you prefer to produce your own written content, or currently have a system in place for producing this content, our service also offers you professional editing. Our team works to ensure your written content is clear of all grammatical demons, and offers you feedback on how to improve your reader’s experience, developing your content to be fully accessible and enjoyable for your audiences.